Blog - LocalMaxx

The Advantages of Using a Boutique Agency Vs. Marketing Firm

In Sydney Pollack’s 1995 film “Sabrina,” Julia Ormond reminds Harrison Ford, “More is not always better, Linus.  Sometimes it’s just more.” The same applies when comparing a large marketing firm with a boutique agency. Some people reason that a large firm has more resources and more clients and will, therefore, have more and better ideas. And, […]

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6 Marketing Challenges that Can Make or Break Your Business

Generating profit with your business largely depends on your marketing strategy. An effective marketing strategy will go beyond making sure the orders are fulfilled and your bills are paid so that you can live comfortably. Whether you are handling the marketing on your own or have an entire department prepared to handle anything that comes […]

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Why Digital Marketing is Important

The online marketplace is extremely lucrative, with 96 percent of Americans making purchases on the internet. The majority of those shoppers prefer the internet for shopping over having to deal with crowds, lines, and product availability in brick-and-mortar stores. Average shoppers are also spending more time researching products online before they buy them, which means […]

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5 Digital Marketing Trends to Watch Out for in 2018

Being able to adapt to industry trends is the hallmark of a successful business owner. There are more platforms that ever before that owners and advertisers can utilize to drive traffic to their website, get people in the door of their brick-and-mortar shop, and convert leads into sales. The digital age of marketing is upon […]

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Strategies for Marketing a Niche Business

If you are a small business owner or a solopreneur, narrowing your business down to a niche can actually boost your business. It sounds crazy, but getting really good at delivering a small number of specialized products or services to like-minded customers can improve your business. How to start in a niche It helps if […]

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How Digital Marketing Affects Consumer Behavior

Digital marketing and its disruption are here and opening new opportunities for businesses to expand and reach an even larger audience. Where we’ve come from In the last 20 years, we’ve moved from getting our news and advertising in measured doses from TV and newspapers to complete, unobstructed access to news. News about local, national, […]

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Digital Marketing vs. Traditional Marketing

Should a business spend its marketing budget on traditional marketing, with its long and successful heritage, or digital marketing, a relative newcomer? Or does a blended approach make the most sense? Print was the first form of traditional marketing If you don’t count the “Town Crier,” history tells us that print was the first type […]

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Top 10 Benefits of Social Media Marketing

Social media marketing is essentially the process of leading people to your office, store, website or blog through platforms like Facebook, Instagram, Twitter, LinkedIn and other social networks. In the past, social media was used primarily as a way for people to communicate with each other and stay updated with what’s going on in their […]

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Why is Social Media Important for Small Businesses?

Social media marketing is considered the “next big thing.” Sure, there are some entrepreneurs who still think of it as a passing marketing interest. But the numbers paint an entirely different picture. In fact, according to Social Media Examiner, an estimated 97% of marketers are using social media for their marketing campaigns. Advantages of Using […]

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Using Facebook to Market Your Small Business

Facebook is the most widely used social media platform for businesses and as many as 41% of small businesses in the U.S. use it as part of their marketing strategy. However, a lot of business owners have reported that their efforts are not as effective as they had hoped. This underscores the need to understand […]

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